Key Responsibilities:

• Develop digital media strategies aligned to brand and business objectives.
• Create channel-wise media plans, audience targeting frameworks, and budget allocations.
• Set up, manage, and optimize campaigns across Meta, Google, YouTube, LinkedIn, and other digital platforms.
• Monitor campaign performance, manage bids and budgets, and drive continuous optimization.
• Analyze data and present actionable insights through regular performance reports.
• Work closely with account management, creative, and strategy teams to maximize campaign effectiveness.

Essential Requirements:

• 3–6 years of relevant experience in digital media planning and buying.
• Strong expertise in Meta Ads, Google Ads, YouTube, GA4, and tracking tools.
• Ability to independently handle planning, buying, optimization, and reporting.
• Strong analytical skills and proficiency in Excel/Google Sheets.
• Excellent understanding of audience targeting, remarketing, conversion tracking, and performance metrics.
• Age: Below 35 years.

Interested candidates, please share your updated resume and work portfolio at sandeep@rabbitdigital.in